Allocating budgets for video content...
IN-DEPTH: Professional video production can vary in price from under $1,000 to over $50,000 and regardless of quality it needs to have the same objective: increase awareness of the product and drive consumers to purchase, says, Gil Keinan, VP Business...
Deutsche Bahn gets ready for Touch&Travel mobile ticketing service...
Deutsche Bahn is to roll out its Touch&Travel mobile ticketing service throughout Germany this November. According to a report filed by nfcworld.com, German rail transport operator is to equip its 320 long distance railway stations with `Touchpoints’ bearing NFC tags...
Mobile becoming an influential shopping companion for consumers: study...
A recent survey in the US has indicated that consumers using mobile for shopping have new expectations for pricing standardisation across channels and require a steady stream of promotions to remain engaged. Also, consumers want to capitalise on powerful tools...
Travel websites bounce back in Hitwise Hot Shops List...
Hitwise has seen a big increase in the performance of travel e-retailers this quarter, with Thomson coming out top as the highest ranking travel company. Overall, travel brands surged back up the list this quarter with Thomson the best performing...
Measuring profit and ROI across channels...
Measuring ROI and performance of all marketing efforts is very important. A search marketer should be able to measure every dollar spent and every dollar made. Different teams – display marketing, PR, email marketing, SEO team, paid search, social media,...
65pc of online adults in the US use social networking sites: survey...
Two-thirds of adult Internet users (65 percent) now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61 percent one year ago, according to a Pew Internet survey. For the first time in Pew Internet...
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