Understanding the significance of price intelligence tools in the travel sector...
IN-DEPTH: Travel companies can be proactive by having systems in place to consistently watch out for competitiveness and make use of advanced business intelligence tools that are capable of feeding rates into RMS or provide the ability to fire reports...
American Airlines’ sweepstakes to highlight mobile product offerings...
American Airlines has come up with a new campaign, “Get Mobile. Get Moving” sweepstakes, a promotion highlighting the airline’s array of mobile products. The sweepstakes, which runs through Sept. 27, will reward one grand-prize winner with 280,000 AAdvantage miles. In...
Jetsetter App for iPhone and iPod touch enhanced...
Members-only website Jetsetter has shared that its Jetsetter App for iPhone and iPod touch has been updated with new travel tools and features. The company has developed a suite of travel tools to assist members before and during their vacation....
Novotel HK’s property launches game on Facebook to celebrate YouTube milestone...
One of Novotel’s hotel in Hong Kong is launching its “Video Detective” game on Facebook this week. Novotel Hong Kong Nathan Road Kowloon has taken this initiative as it achieved a milestone on YouTube, crossing its first 100,000 video views-mark....
A mathematical model unveiled for search optimisation process...
A new piece of academic research promises to save advertisers’ time and investment, as well as avoid costly commercial mistakes, in their search optimisation process. The study focused on activity within the travel sector. The project, undertaken by a team...
“Search engines are not just assessing the face-value quality of your content”...
Every trade has its clichés and in the world of online marketing the phrase “Content Is King” gets bandied around so often it has almost lost its original meaning and has become a euphemism for the kind of mass-produced, churned-out...
STR Analytics launches new forecasting tool...
STR Analytics has launched a new forecasting tool, DataCast. The company says it alters the landscape of hotel forecasting methodology by allowing the user to adjust the forecast to better evaluate market potential. DataCast is designed to provide direction and...
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