“Revenue management now aims to influence demand to materialise in a profitable way”...
IN-DEPTH: Among all the developments from the recent past, the ones related to price-sensitivity modelling are probably the most significant in re-defining revenue management (RM), says Pieter Dorhout, Founder, Pieter Dorhout Consulting By Ritesh Gupta The hotel industry has witnessed...
BA’s new brand campaign to promote its “To fly, to serve” motto...
British Airways has launched its biggest brand advertising campaign for a decade. The new initiative backs BA’s plan to spend more than £5 billion on customer products and services over the next five years. The campaign, according to the airline,...
American Airlines’ new ads highlight “ease of travel experience”...
American Airlines has launched a new advertising campaign which encourages customers “to travel without putting their life on pause”. The airline shared that each ad communicates the message that American enables the modern traveller to, “Fly without putting your life...
American Airlines launches new social travel website in Spanish...
American Airlines has launched Aprendi.com, which is being described as the first-ever social travel website in Spanish. Aprendi.com, according to the airline, is the next evolution of American’s existing U.S. Hispanic advertising campaign. “Aprendi” (I learned) focuses on the emotional...
Kelkoo Travel unveils new-look hotel website in the UK...
Kelkoo Travel has developed and released its first version hotel beta website within 16 weeks. The release of the new-look hotel website in the UK is the start of a series of phased rebuild developments to Kelkoo Travel across Europe....
Kayak acknowledges new risks in its amended IPO filing...
Kayak has updated its IPO filing and acknowledged that its business can get adversely impacted in case it is “not offered access to Google’s enhancements of or replacements to ITA software at competitive prices or at all”. “Google has recently...
“We’ve not ‘cooked’ anything”: Eric Schmidt...
Google’s executive chairman Eric Schmidt denied that the company fixes its search results to promote its own websites and services. He said the same as he testified before the U.S. Senate to talk about Google’s approach to competition. The Senate...
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