“A massive amount of useful info for hoteliers is hidden within the review sites”...
IN-DEPTH: TrustYou, which recently announced its $5 million Series A round and the acquisition of Dallas-based competitor ReviewAnalyst, says it is on a quest to fill the specific data needs of hoteliers by aggregating and analysing the review content -...
Best Western launches three hotel tiers...
Best Western has announced a change to the structure of its 276 hotels, introducing three hotel tiers; Best Western, Best Western Plus and Best Western Premier, in a move that sees the company embark upon a nationwide brand enhancement strategy....
easyJet unveils new ad campaign post BA’s recent one...
easyJet is to reportedly run an advertising campaign post the launch of British Airways’ biggest brand advertising campaign for a decade. According to a report filed marketingweek.co.uk, easyJet will run a print and online campaign. The airline has planned an...
CityJet launches new £1m pan-European marketing campaign...
CityJet has recently launched its new £1million pan-European multi-platform brand building above-the-line marketing campaign that includes outdoor, print, broadcast and online creative executions. The five-week campaign will focus primarily on the London region but will also run across the Benelux...
First UK Bus unveils its new mobile website...
Bus operator First UK Bus has launched a new mobile website designed to enable its customers access First bus information from smartphones. First’s home page, www.firstgroup.com/ukbus, which incorporates all First’s operating company websites, currently attracts in the region of 325,000...
Southwest promotes Bob Jordan...
Southwest Airlines has shared that Bob Jordan, current executive vice president strategy & planning, has been promoted to executive vice president & chief commercial officer, and he maintains his role as president of AirTran Airways. In his new role, Jordan...
British chef Ramsay to feature in new hotel makeover reality show...
Fox in the US has chosen to work with British chef Gordon Ramsay for a new hotel-themed reality TV show about the country’s worst hotels. In the new show, titled Hotel Hell, Ramsay and a team of hospitality experts will...
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