Creating compelling social media content and building meaningful relationships...
IN-DEPTH: Listening to what customers are saying is key and can be a strong starting point for any social media initiative. Once an entity is sure about its brand attributes then it is in a position to work out its...
Creating and promoting mobile apps as a travel company...
IN-DEPTH: The apps world can be managed as a unique channel. Whilst it remains close to the digital space, it is new to marketers and brings a new set of rules that have yet to become standard, believes Christelle Chan,...
UK consumers’ mobile spend up 43.3pc in one year...
A new research released in the UK has indicated that average mobile transaction value increased by £5.29 in 12 months. New research released by the Internet Advertising Bureau (IAB), which evaluated four key areas of M-Commerce: researching on mobile, experience...
London hotels have the worst reputation in Europe: study...
Hotel price comparison website www.trivago.co.uk has put together a ranking of European and British cities according to the online reputation of their hotels, and concludes that out of over 1000 European cities, London has the worst reputation among travellers. The...
TAN appoints Nan-Kirsten Forte as CEO, to revamp operations...
The Board of Directors of the Travel Ad Network (TAN) have named Nan-Kirsten Forte as CEO of the company. Brian Silver, TAN’s President and CEO since 2009, will remain President and will spearhead a newly-created division of TAN called Travel...
bmibaby to offer customers three options when booking a flight...
Midlands based bmibaby says it has become the first UK based low cost airline to offer three services for flyers. The new services are aimed at both business and leisure customers and designed to provide flyers with a wide range...
New geo-location aware itinerary planner and travel guide launched for London...
Digital marketing agency Metia has launched a mobile travel guide app that allows visitors to London to plan their itinerary and navigate their trip using an Android-based mobile phone or tablet device. Built using HTML5, CSS3 and JavaScript, the ShowMe...
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