KLM attempts to make waiting for flight less boring...
KLM and a group of creative developers and designers have worked on a “fun AR (augmented reality) trivia game” in order to make waiting for flight less boring for its passengers. The game focuses on its passengers’ travel destination. The...
Placing the customer at the heart of revenue management...
Revenue management, with its roots in the airline industry, was traditionally based on capacity. However, by 2000, its application in the hotels sector was proving not to be as effective as hoped. Today, it is price management based on many...
“65% of marketers aren't even measuring leads generated from social media...
Is the primary goal of your social media initiatives to generate more and more fans and followers? It shouldn’t be. While increasing your social media reach is a great thing to aspire to achieve, more fans and followers are really...
How big data will change the travel industry...
TIBCO Software, a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments, has predicted how the ability to move large amounts of data, and the ability to process data in the cloud, will...
86pc of the UK Internet users visit a video site at least once a month...
UK Internet users spend 240 million hours every month watching online video content, according to Experian Hitwise’s latest analysis. In September 2011, the UK Internet population made over 785 million visits to online video websites - an increase of 36...
“Android about-face proves the value of Google scrutiny”...
The issue pertaining to Android users being harassed by the presence of apps that were locked into the phone and that were impossible to uninstall recently witnessed a movement. As per the information available, Google has confirmed that the Android...
Letting travellers explore destinations by mere shaking of their mobile phone...
KLM recently came up with a new app, TripShake, for iPhone and Android users as part of its plan to strengthen its multi-channel strategy. The app gives users a fun way to explore the many possibilities for their next trip....
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