“The industry needs to treat the easy-to-pull price lever very carefully”...
IN-DEPTH: In times of economic uncertainty where demand drops and becomes more unpredictable, the travel industry sees much more pressure on prices. Revenue Managers seem to still follow too easily the principle of dropping price to generate more demand, says...
“The next big thing in UGC is clearly the use of Facebook-connected reviews and recommendations”...
User generated content (UGC) continues to gain traction and is definitely becoming more influential in the holiday planning and buying process. The explosion of UGC has changed expectations around travel planning content and the ability to share travel experiences both...
How Google Display Network helped Airbnb grow to over 2m nights booked...
Google has shared a case study featuring Airbnb. The detailed analysis explains how Airbnb increased the number of nights booked from 800,000 to two million with help from remarketing on the Google Display Network and TrueView video ads on YouTube....
Macdonald Hotels incorporates ‘responsive design’ into its website...
Privately owned hotel group Macdonald Hotels & Resorts, which has a portfolio of more than 40 4-and 5-star properties throughout the UK, has launched its new website. The company says it is now the first UK hotel group to incorporate...
Travelzoo launches its first iPhone app in Europe...
Travelzoo has launched its first iPhone app in Europe, allowing its subscribers to access travel, entertainment and Local Deals while on the go. The Travelzoo app is now available on the iPhone in the UK, Germany, France and Spain. The...
TripAdvisor appoints Julie M.B. Bradley as CFO...
TripAdvisor has appointed Julie M.B. Bradley as its chief financial officer, effective immediately. In this newly-created role, Bradley will oversee corporate finance, investor relations, accounting, corporate development, human resources and real estate. Bradley previously served as senior vice president and...
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