“2012 seems to be unfolding as a year with a lot of uncertainty”...
IN-DEPTH: Uncertainty is once again creeping into market forecasts and turmoil in markets, customer sets and distribution channels is likely to happen in a number of ways. Revenue management systems and processes will need to be nimble to adapt as...
European Travel Commission targets travellers from China, launches portal...
Brussels-based European Travel Commission (ETC), a non-profit organisation focused on marketing and promoting tourism to Europe from long-haul markets, and European Commission (EC) have announced the launch of Travel Destination Europe and the portal in China. This launch marks the...
Rich and seamless mobile shopping experiences drive mobile purchases: survey...
A survey, reviewing how consumers respond to a bad shopping experience on their Internet-connected mobile device, has revealed that 62 percent abandon the site on their mobile device and return to the site at a later date using a computer....
Thomas Cook Signature targets youth/budget traveller market...
Thomas Cook Signature has partnered with YHA Australia to offer budget accommodation throughout its UK’s high street travel retail network. With this move, the company is targeting youth/budget traveller market for the first time. The pact allow Thomas Cook, Co-op...
Direct mail most preferred for receipt of brand communications: study...
A study in the US has indicated that despite direct mail’s reputation for being “old school” or expensive, it is the top choice of U.S. and Canadian consumers for the receipt of brand communications. According to Epsilon Targeting’s 2011 Channel...
YouTube unveils new website design...
YouTube has introduced a new homepage and “Channel” design in order to make it easier for viewers to find and watch content. The company’s improved Channel design focuses on what matters most: helping users find great videos. The team has...
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