Bringing a brand campaign to life via new school approach...
Online Marketing in Travel Special JetBlue Airways Corporation recently introduced its "Happy Jetting" brand campaign, created to rename and refocus on the airline's strategy of delivering a "true value" experience for every customer.
Monetising user-generated videos...
Online Marketing in Travel Special Tripr.TV, a video portal that pays travellers commission for hotel video reviews, has been launched.
Linking social marketing efforts with generation of revenues...
Online Marketing in Travel Special The adoption of social media strategy is gradually gaining momentum among the travel suppliers but they are quite a few companies which are leading the pack with their proactive approach.
Leger Holidays introduces a new online social area for visitors...
Leger Holidays, a provider of escorted tours, has launched Leger Lounge, a new online social area for visitors.
Social network industry's first "Destination Widget"...
Wyndstorm Corporation has launched a social media platform, Socialframes.
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