“RM should be tasked with profit optimisation, not profit management”...
IN-DEPTH: Steve Pinchuk on the usage of metrics for yielding and accounting Revenue management professionals quite often get into the RevPAR vs GOPPAR debate. The pitfalls of RevPAR and the advantages of GOPPAR as a metric or vice-versa have been...
6 key ways to sell more travel in 2010 ...
By Tim Gunstone, Managing Director, EyeforTravel Somehow, despite nervous CFOs and minimal investment, brave marketing and distribution professionals have continued to innovate in the online and mobile channels with phenomenal success. In November 2009 we reported how Hilton, one of...
Lowcostholidays.com seeks applicants for the ‘job' of brand ambassador...
Lowcostholidays.com is on look-out for a new, non-celebrity brand ambassador. According to a report filed by Brand Republic, the online travel company has launched a national press, radio and digital campaign, inviting consumers to apply for the ‘job' of brand...
How do you keep `mass influencers’ engaged?...
Forrester, in its new report, Tapping The Entire Online Peer Influence Pyramid, has referred to a new category of online influencers, consisting of people who create most of the peer impressions about brands in social channels. Although just 16 percent...
Ryanair extends relationship with Webloyalty to partner in Germany...
Webloyalty has expanded its presence in Europe by launching its operations in Germany. Ryanair has been announced as Webloyalty Germany’s launch client. Webloyalty Germany will provide solutions for online retail and travel businesses to leverage their existing online sales models...
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