Bing TV ad campaign launched in the UK...
Microsoft has created its first UK TV advertising campaign to promote Bing. The campaign will run for three months and will include three TV ads. The company shared that the ad campaign “brings to life the concept of Bing as...
Transforming the reach of independent hotels and small-medium chains...
Amadeus says it has come up with a new distribution and marketing service that will transform the reach of independent hotels and small-medium chains. The new offering, Amadeus LinkHotel, offers reservation tools, marketing services, and commission handling. In addition to...
Thomas Cook to acquire Think W3...
Thomas Cook Group has agreed to acquire 100 percent of Think W3 Limited, the owner of Essential Travel. Financial details weren’t shared. The group stated that the acquisition supports its strategy of becoming “a leading, travel-related financial services provider”. In...
TravelTainment acquires German online marketing firm...
TravelTainment has decided to acquire Bonn, Germany-based online marketing company Pixell. TravelTainment stated the product portfolios of two companies complement each other. Pixell Travel Suite functionality provides automatic distribution of relevant offers from the TravelTainment IBEs via all marketing channels...
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