“The price wars in some markets have really hurt profitability”...
IN-DEPTH: Interview with Marriott International’s Greg Albertini The nature of the lodging business is that there are always peaks and troughs of demand related to the supply available in any given market. This can be seasonal, development-related, or economic, which...
Hertz’s new campaign to capture the "emotional essence" of travellers...
The Hertz Corporation has launched its new branding campaign, “Journey On”. The campaign is designed to showcase both the practical reasons for and emotional experiences of travel, as well as the benefits of starting the journey with a rental from...
Hoteliers are considering exciting new Internet marketing formats in 2010: study...
By Max Starkov, Mariana Mechoso Safer and Evan Rosenblum With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending...
Should revenue management be outsourced, or kept internal? ...
By Jean Francois Mourier, CEO of RevPAR Guru There has been some very interesting discussion lately about the value of outsourcing revenue management operations. With technology available that can manage multiple sales channels, adjust rates in real time based on...
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