GHO sees return of longer advance booking lead times...
Travellers are shifting away from last minute hotel bookings in preference of longer advance booking lead times, according to Great Hotels Organisation (GHO). Research conducted by GHO found that in January 2010, 20 percent of hotel bookings made on GHO’s...
Travelodge’s ad campaign disallowed...
Budget hotel chain Travelodge’s campaign comparing its prices to Premier Inn has been banned for being “misleading”. A national press ad, for Travelodge hotels, was headlined “Travelodge. Big cities. Small prices”. It included a table that compared Travelodge prices with...
Ryanair to develop an online travel community: report...
Budget airline Ryanair is reportedly preparing for its foray into the social media world. According to a report filed by Marketing Week, the airline is developing an online travel community. However, Ryanair said it wouldn’t engage with consumers on third-party...
Premier Inn TV ad banned in the UK...
The latest Premier Inn ad featuring 80s funnyman Lenny Henry has been banned by the Advertising Standards Authority (ASA) in the UK. According to the ASA, eight viewers, who had seen the ad on the children’s channel Nick Jr, challenged...
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