“We have created history for the world to follow”: TAAI...
IN-DEPTH: Interview with Rajji Rai, president, Travel Agents Association of India The Directorate General of Civil Aviation (DGCA) has issued a directive that agents will have to stop charging transaction fee and has also asked international carriers to resume their...
Google rolls-out remarketing feature...
Google has introduced a new feature called remarketing. Any AdWords advertiser can use remarketing to reach users as they’re browsing the web on sites within the Google Content Network. Remarketing is a simple way to connect with users, based on...
Improving conversion rates by passing real-time online leads to call centre ...
Low cost airline bmibaby has benefitted from its association with Leadcall, a UK-based company that helps companies in capitalising on real-time online leads resulting from their websites. bmibaby says Leadcall is currently delivering a conversion rate in excess of 25...
US Airways to offer destination-specific content on boarding passes...
US Airways is to offer destination-specific advertising and travel information on all of its online and printed boarding passes for all 155 domestic destinations. The airline has tied up with Sojern for this initiative. The company leverages the popularity of...
TripAdvisor’s mobile site attracts more than 1m unique monthly visitors...
Travel community TripAdvisor has launched its mobile website. It is currently available in 17 countries. TripAdvisor’s mobile website is currently available in the U.S., the U.K., Australia, Brazil, Canada, Denmark, France, Germany, Ireland, India, Italy, Mexico, Netherlands, Norway, Spain, Sweden...
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