Best Western to differentiate itself from “generic hotel stays” in the UK...
Best Western is advertising on television this April for the first time in its 32-year history. The company has worked on a campaign with new positioning ‘Hotels with Personality’. The new campaign has been developed to highlight Best Western’s character...
Twitter discloses 'Promoted Tweets' advertising plan...
Microblogging site Twitter is launching the first phase of its Promoted Tweets platform with a handful of advertising partners. The list of partners includes Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America -- with more to come....
Twitter to acquire Tweetie...
Twitter has entered into an agreement with Atebits (aka Loren Brichter) to acquire Tweetie, a leading iPhone Twitter client. Tweetie will be renamed Twitter for iPhone and made free (currently $2.99) in the iTunes AppStore in the coming weeks. Loren...
Magnuson Hotels posts 65pc year-to-date reservation growth...
Spokane, Washington-based independent hotel group Magnuson Hotels says it has posted a 65 percent increase in hotel reservations year-to-date 2010 versus 2009 for nearly 1,500 hotels in North America and Europe. According to the company, its North American overall same...
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