Online travel marketing professionals discuss key strategies to boost online marketing effectiveness...
Senior marketing delegates from across The Americas and the Caribbean will convene 2-3 June in Miami to discuss the latest key trends in online marketing including mobile, social media and advances in behavioral targeting. EyeforTravel’s Online Marketing Strategies for Travel...
“Online advertising is still largely undervalued for branding”...
By Ritesh Gupta It is acknowledged that advertisers favoured online channels over the last couple of years, mainly due to the belief that return on investment and other key reporting metrics could be tracked and accounted for more easily. Travel...
easyJet’s ancillary revenue grows by £1.10 per seat...
Budget airline easyJet’s ancillary revenues grew by £1.10 per seat in the first half of the year to £10.23. According to the airline, “this stronger than expected performance” has partly been driven by a 10.6 percent increase in bag revenue...
“Asia is leading the rebound”: InterContinental’s chief executive...
InterContinental Hotels Group (IHG) has shared that its operating profit rose to $83 million in the three months to March 31, growing from $72 million in the previous year. One of the highlights of the previous quarter was the performance...
Jet Airways launches its mobile site...
Jet Airways has launched its mobile site, m.jetairways.com. The new site will offer its users access to a range of information and services on Jet Airways including information on the network, call centre contact details, Jet Privilege programme benefits and...
How can historical pricing yield substantial growth in revenue per available room? ...
History teachers, as a rule, have a penchant for relating current events to incidences or situations in the distant past that share similar characteristics. This is their way of illustrating that history is the best teacher, the best guide for...
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