Making the most of cost-benefit matrix to prioritise high impact marketing initiatives...
With any line of business that starts to mature, companies have to evolve in order to make the most of their marketing budgets. The travel marketplace is definitely changing and with more competition, travel advertisers have to become more creative...
Facebook ranks as top display ad publisher in Q1...
Social networking site Facebook.com led all online publishers during Q1 with 176 billion display ad impressions, representing 16.2 percent market share, according to comScore’s overview of the U.S. online display advertising market for Q1 2010. Yahoo! Sites ranked second with...
Thomas Cook narrows first-half pretax loss, takes £70m volcanic ash cloud hit...
Travel operator Thomas Cook Group’s first-half pretax loss narrowed. Pretax loss for the six months to March 31 was £252.2 million compared with a loss of £309 million in the same period a year ago. Group revenue for the six...
Tiger Airways posts full-year net profit of S$28.2m...
Singapore-based Tiger Airways has managed a significant year-on-year turnaround in financial performance as the airline posted a $S28.2 million net profit for fiscal 2010. The peformance marked a $79.0 million turnaround compared to the previous financial year. Operating profit for...
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