What role do emails play in a traveller’s travel planning and buying cycle?...
Recent research has indicated that many consumers see email as a way of keeping in touch with brands they already like and frequently buy from. New research from the Internet Advertising Bureau (IAB) – the trade association for digital marketing...
Britons take advantage of “heavy discounting” to book last minute holidays...
The travel sector stood out for its online retail sales performance in July as consumers took advantage of heavy discounting by travel companies to book last minute holidays. The latest results from the IMRG Capgemini e-Retail Sales Index reveal that...
Google continues to be an attractive traffic source for the travel sector...
Google is highly valuable as a source of traffic to key U.S. industries, according to an analysis by online competitive intelligence service Experian Hitwise. Search engines continue to be the primary way Internet users navigate to key industry categories and...
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