Understanding the shift in search queries from a hotel’s perspective...
Long-tail search marketing has always been an intriguing proposition as it is a way to target those visitors who are searching on irregular queries to a website. It is highlighted that long-tail keywords are generally very specific. This can be...
“The way hotel companies dealt with discounting exemplified the maturity of their RM strategies”...
In-Depth: The handling of price discounting in the recent past gave a fair indication of whether or not RM was part of an organisation, according to Nayan Peshkar, regional director - Revenue Management Europe, Millennium Hotels and Resorts. By Ritesh...
AirAsia sells more than 500,000 seats in a day...
AirAsia says it recently achieved a new “world record” by selling more than 500,000 seats in 24 hours. The airline achieved this feat on the first day of its “Mind Blowing Fare” campaign, which offers a RM1 airfare (fares are...
Allowing users to “visualise” how their flights compare in time and duration...
A new flight search site, hipmunk, positioned as “Better Flight Search” has been launched by Steve Huffman and Adam Goldstein. “Most flight search sites haven't changed in years. They have an intimidating search page and endless pages of flight results....
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