Are Google and Expedia interested in Opodo?...
European online travel agency Opodo has attracted potential suitors in Google, online travel company Expedia and private-equity firms Permira and Axa Private Equity, according to a report filed by The Wall Street Journal. The report added that Opodo, a unit...
ezRez to power Emirates’ hotel and car hire offerings for online bookings...
Emirates Airline is gearing up to offer its passengers an option to add hotel rooms, car rentals and destination activities to their flights when booking online at www.emirates.com. Travellers will also be to use the website to book standalone hotel...
Gateway develops a white label iPhone application ...
Belgian-based travel content and technology specialist Gateway has enhanced its Gateway2Travel hotel booking engine. The enhancements include expanded hotel inventory, an iPhone app, and transfer booking functionality. For travellers on the move, Gateway has developed a white label iPhone application...
Amadeus, Pegasus sign new media agreement ...
Pegasus Solutions has extended its marketing capabilities to include travel agency advertising through a new agreement with Amadeus. Pegasus reservations services customers and those using the company’s representation services, including Utell Hotels & Resorts and Utell Connect, will gain access...
Creating action-based, personalised and localised mobile search campaigns...
IN-DEPTH: What should one consider while developing a mobile search campaign? By Ritesh Gupta When on the move, consumers don’t want to browse, they want to find. An understanding of how search behaviour differs on mobile phones is increasingly getting...
How have hotel marketing, customer engagement and inventory distribution changed? ...
IN-DEPTH: Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning By Max Starkov and Mariana Mechoso Safer Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news,...
Surviving and profiting through the Search Alliance Transition...
The official switchover of Yahoo to AdCenter is slated to complete later this month but a significant portion of traffic has already started migrating from Yahoo, according to online marketing firm Efficient Frontier. “We’ve seen traffic gradually increasing since mid-July...
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