Designing, developing and sustaining a successful CRM strategy...
IN-DEPTH: Angela Schwartz, VP & Head of Product Management & Strategy, Travelport, says a company’s ability to differentiate itself in the market will be determined by its ability to maximise the value of every customer interaction. By Ritesh Gupta Customer...
It’s still all about what a travel company can do to get positive reviews on social media...
IN-DEPTH: For any travel company, it’s not only about their brand’s commitment to engage with consumers online, but it is also about how travellers perceive brands and what companies have to offer travellers on the whole. By Ritesh Gupta The...
Adoption of ‘Mobile’ as New Travel Industry Distribution Channel Set To Gather Pace, says MindTree Expert...
Mobile adoption is still in its nascent stage and all travel players should have an appropriate mobile strategy to take advantage of this revolution, according to Rajeev Kumar, senior consultant in the travel and transportation group at MindTree Ltd. According...
Social strategies to account for larger share of budgets than email marketing: report...
Travel companies plan to continue developing new methods of connecting with customers, with social media and mobile coming top of the channels targeted for growth. According to digital marketing specialist Bigmouthmedia’s 2011 Travel Report, enthusiasm for the nascent social media...
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