Five “killer” strategies for digital marketing ...
Digital marketing specialist Bigmouthmedia has indicated that enthusiasm for the nascent social media and mobile channels is set to continue unabated in 2011. In its 2011 Travel Report, the company has mentioned that digital’s share of the overall marketing budget...
Peter Duffy to lead easyJet's marketing activity across Europe...
easyJet has appointed Peter Duffy as its Marketing Director. He will be joining easyJet in the new year. Duffy was previously Audi's UK Marketing Director. Carolyn McCall, easyJet’s chief executive specifically referred to Duffy’s expertise in customer insight and the...
Travel sites need to back online usability with apt customer service...
The latest eTravel Benchmark results show that online satisfaction with travel websites is steadily beginning to improve. However, despite a strong performance online, overall results are still suffering with poor customer service and after sales care. The results show that...
How easyJet’s flexible fares mark an evolution in the unbundling process?...
easyJet’s decision to launch flexible fares for business travellers, including priority boarding and a checked-in bag at no cost, is being described as a significant move. Janet Titterton, business planning director at Collinson Latitude, a provider of ancillary revenue products...
Amadeus launches global competition...
Amadeus has launched a new global competition designed to find innovative ideas that will help transform the travel experience. The initiative is being taken to find ‘Brighter, Bolder, Better’ ideas for travel. The competition, which is now live at www.ideasfortravel.amadeus.com,...
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