Capitalising on social media’s prowess to reap bottom-line benefit...
IN-DEPTH: Companies need to assess their plan, approach and RoI metrics before evaluating social media's contribution to the bottom line. By Ritesh Gupta Brands have been given a unique opportunity to join conversations with social media. Travel advertisers can join...
VisitBritain asserts its social media prowess...
Britain’s national tourism agency VisitBritain says it can now officially claim to be the most influential national tourist board on Twitter. The agency says its main Twitter feed @VisitBritain is at number 42 in the latest international league table of...
How is travel-related online buying shaping across various age-groups in the US?...
Pew Internet has updated its data on how different generations are using the Internet for 2010. The firm says Milliennials, those who belong to the 18-33 age-group, remain more likely to access the Internet wirelessly with a laptop or mobile...
Working on a digital strategy that looks for opportunities for de-googlization...
Search and internet marketing agency ClickThrough Marketing’s Insights Director Dr Dave Chaffey has listed out expected major trends in search in 2011, including the importance of social media, understanding consumer intent, video search and local search. Dr Chaffey says many...
Royal Caribbean to adopt “what you see is what you get” approach to pricing...
Royal Caribbean will now adopt a “what you see is what you get” approach to pricing in the UK. The company has reportedly described the initiative as a new way of promoting cruising. Mark Walter, Head of field sales for...
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