Gaining trust by ensuring loyalty programme consistently delivers the expected experience...
IN-DEPTH: Greg Brown, VP, Loyalty & Relationship Marketing, Choice Hotels International says loyalty programmes must evolve to meet the needs of their most frequent customers By Ritesh Gupta In today’s context, it is being said that consumers are more value-conscious...
Predicting social media marketing trends for 2011...
Search and internet marketing agency ClickThrough Marketing’s Head of Digital Marketing, John Newton, looks into his crystal ball to predict some major social media marketing trends for 2011, including site integration, email + social, platform wars, and the power of...
American Airlines launches employee iPhone travel app...
American Airlines says it has launched the airline industry’s first employee iPhone travel app, JetAway, for personal and confirmed business non-revenue travel use by employees and retirees. For the first time ever, AMR employees and retirees who own an iPhone,...
Flight Centre takes full ownership of Garber Travel Services...
Flight Centre has taken full ownership of Garber Travel Services Inc after paying $US10.4 million for the remaining 74 percent of the US-based travel business it did not own. Flight Centre bought 26 percent of Garber, which is part of...
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