How to Create Compelling Content via Social Media – 3 of a 4 Part Series - Twitter...
In part 3 of the EyeforTravel series, German airline Lufthansa and Californian boutique hotel chain Joie de Vivre share their views on how to create compelling content via Twitter. The 140 characters or less micro-blogging site Twitter which is set...
Open Allies for Airfare Transparency formally launched...
More than 115 of established US travel companies and organisations have launched an industry-wide effort, Open Allies for Airfare Transparency. The initiative is being taken “to urge major airlines to share all of their fare and ancillary fee information through...
Promoting a mutually beneficial world of airline profitability and traveller satisfaction...
Over the past several weeks, the issue of air travel distribution has gained widespread public attention. The newly formed coalition Open Allies for Airfare Transparency has released the first in a series of “white papers” on the technological, financial, and...
DOJ Antitrust Chief not to be a part of Google-ITA case ...
The Wall Street Journal has indicated that Christine Varney, head of Justice’s antitrust division, has recused herself from the decision-making in the case because her old law firm, Hogan Lovells, is representing ITA in the deal. Under the Obama administration’s...
Celebrity Cruises’ new campaign playfully engages consumers...
Celebrity Cruises has unveiled its new integrated, multi-channel campaign: “X the rules”. The company says it is leveraging its longtime icon – the high-visibility Celebrity `X’ – to creatively communicate that the `X’ is the mark of an unmatchable vacation...
Princess Cruises encourages Facebook fans to share their experiences...
Princess Cruises has launched a Facebook contest inviting its fans to share their most essential travel experience. “We’re encouraging our Facebook fans to share an inspiring travel experience they think everyone should do at least once in their lifetime,” said...
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