Integrating e-commerce into a hotel’s overall business strategy...
IN-DEPTH: How can sales departments embrace the reach of e-commerce efforts in 2011? By Ritesh Gupta The school of thought that subscribes to an aggressive direct to consumer focus will always substantiate the strategy by showcasing higher profitability, enhanced customer...
US Airways, Expedia sign deal...
US Airways and online travel company Expedia have signed a multi-year strategic partnership agreement. The airline says it is committed to making it as easy as possible for its customers to purchase tickets from US Airways through as many sources...
Using a mix of both hard and soft metrics for evaluating social media ROI...
Hospitality eBusiness Strategies (HeBS) has highlighted that it is important to utilise a mix of both hard and soft metrics to measure performance and determine if changes in strategy should be made. In its study, HeBS Best Practices: 2011 Social...
Five online travel companies merged...
BCD Holdings has announced the merger of CheapTickets, Vliegwinkel, Flugladen, BudgetAir and Vayama. Together with investors ING Corporate Investments, Bluefield Investments and the owners of Beins Travel Group (CheapTickets), BCD Holdings says it has chosen to unite these online travel...
More “searches” for car hire services in specific European destinations expected...
Worldwide destinations accounted for 56 percent of over 763,000 car hire-related searches conducted on Google by UK consumers in October 2010, according to the latest quarterly research by independent search marketing specialist and technology firm, Greenlight. The company expects a...
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