Offering loyal guests instant benefits during their stay...
IN-DEPTH: Global Hotel Alliance recently officially launched its loyalty programme, GHA Discovery. Chris Hartley, CEO of the Global Hotel Alliance, says the challenge is to provide the “surprise and delight” element, to de-commoditise product offerings and provide a unique value...
Accommodation firms are more likely to outsource all social media functions: survey...
An Internet-based survey in the US has found a wide range of expenditures on online marketing, as well as considerable diversity in organisational structures. The study, 2011 Travel Industry Benchmarking: Marketing ROI, Opportunities, and Challenges in Online and Social Media...
German and French travel companies invest more in mobile...
55% of German and French travel companies have increased investment in mobile in the last 3 months compared to just 31% of British companies. Plans for future investment are the same in all 3 countries. In terms of results it...
NFC ticket usage is forecast to grow significantly beginning in 2013...
Half a billion people worldwide will use their mobile devices as travel tickets on metros, subways and buses by 2015, according to new forecasts from Juniper Research. This figure is over five times the number generated last year but crucially...
Nine out of 10 smartphone searches results in an action: Google survey...
A survey has indicated that 74 percent of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping. As per the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google...
Alaska Airlines redesigns its website...
Alaska Airlines has redesigned its website, which now features a shopping cart that gives customers the flexibility to book air travel, hotel and car rental separately or all at once. The airline says purchasing airfare, hotel rooms and car rentals...
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