Are travel companies promoting their mobile apps through all available channels?...
IN-DEPTH: Mike Putnam, director of mobile product at TripAdvisor on how travel companies should go about budgeting and planning for mobile website enhancements and mobile marketing initiatives By Ritesh Gupta Consumers are increasingly using wireless devices for not only searching...
TripAdvisor to become public company...
Online travel company Expedia’s Board of Directors has preliminarily approved a plan to separate Expedia, Inc. into two publicly traded companies: TripAdvisor, which will include the domestic and international operations associated with the TripAdvisor Media Group, which includes its flagship...
Identifying effective Facebook wall posting strategies...
New research has indicated that there is a strong negative correlation between post length and engagement indicating that longer the post length, the less engaging fans find it. This finding, according to Buddy Media, which has released its research paper,...
Kayak completes another acquisition in Europe...
Kayak has acquired Austrian travel search engine checkfelix. According to Wolf Theiss, a law firm in Central and Eastern and Southeastern Europe, Kayak has acquired all shares in JaBo Software Vertrieb- und Entwicklung GmbH, the owner of checkfelix. Wolf Theiss...
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