Creating ad campaigns for mobile devices...
IN-DEPTH: Rob Torres, Head of Travel, Google says one needs to use custom creative and also focus on device targeting. Target Android, iPhone, and tablet users with separate campaign By Ritesh Gupta The mobile platform provides consumer engagement whenever, wherever...
Understanding how payment service processes are shaping up in the Asia Pacific region...
IN-DEPTH: Travel companies face several challenges when it comes to working on their payment mix for a region like Asia Pacific. This is owing to factors such as cultural differences, market penetration, and consumer preferences By Ritesh Gupta E-commerce figures...
HotelTonight secures $3.25 million Series A Funding...
Last-minute mobile hotel bookings specialist HotelTonight has secured a $3.25 Million Series A investment. The funding round was led by Battery Ventures and includes participation from Accel Partners and First Round Capital. Additional investors include travel industry veterans Rich Barton,...
Expedia enhances mobile shopping experience...
Online travel agency Expedia.com has launched a hotel booking app for Android devices called Expedia Hotels. This is the first Android app introduced by Expedia since the company acquired Mobiata. The app is being released worldwide, with 20 local currencies...
Wego launches new hotel editing tool and Premium Hotel Listings ...
Travel comparison site Wego.com says it has come up with a “groundbreaking” marketing tool providing hoteliers greater control of the appearance of their property’s listing on the site. Hotels are now able to manage and update property details including images,...
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