Understanding how Expedia’s Tripcompanion Facebook App is equipped to deliver a personalised experience...
Exclusive: Interview with Gurmej Bahia, director of Customer Marketing at Expedia By Ritesh Gupta Travel companies have realised that the way their respective target groups intend to engage with them can have different connotations, and accordingly, it calls for a...
What sort of challenges does Facebook pose for travel marketers?...
IN-DEPTH: Do’s and don’ts when it comes to working on a Facebook App By Ritesh Gupta Facebook poses a new creative challenge and opportunity for marketers. The clear benefits of Facebook and other social networking sites over conventional channels is...
Google, Foursquare experiment with NFC check-ins...
Foursquare and Google have joined hands to test location-based, mobile check-ins. “Near-field communication (NFC) is one of those technologies; you tap your phone against a marker and it can check you in with foursquare. We’ve been testing it in our...
Brannon Winn joins Vayant as its chief commercial officer...
Airfare search and shopping engine Vayant has appointed Brannon Winn as its chief commercial officer. Winn is assuming the position effective immediately as part of the growth plan put in place by recently appointed CEO Brian Clark. The company is...
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