“The biggest opportunity to increase engagement and loyalty is in customer experience management”...
IN-DEPTH: Mark Simpson, Founder and President, Maxymiser on developing customer experiences based on objective, data-driven decisions and continuous digital optimization By Ritesh Gupta It is imperative for travel companies to make the most of website personalization solutions. Overall, ecommerce businesses...
Google tests new travel search results: report...
It is being highlighted that Google has started testing a new type of search result that offers direct answers to travel search queries on the results page. According to a report filed by brafton.com, the UK-based search engine optimisation agency...
New location-based social media Going Out app launched...
A new location-based social media app, LoSo, that allows users to check what is around them, what is going on and rewards them for going out, has been launched. According to the company, LoSo is the only app featuring 200,000...
A major breakthrough for TUI’s Chinese operations ...
The China National Tourism Authority (CNTA) has granted ‘outbound’ licence to TUI China Travel Co. According to TUI, the licence clears the way for TUI to organise international travel for Chinese holidaymakers. TUI China is only one of three foreign...
SITA to focus on improving the performance of customer-facing applications ...
SITA has formed a partnership with content delivery network provider, CDNetworks, to provide airlines with optimised delivery of online services. Together the companies will enable airlines to service customers up to three times faster via the Internet and mobile devices,...
Virgin consolidates fragmented fare structure – looking like Air New Zealand...
Virgin Australia has announced the introduction of a new fare structure, which the airline claims will deliver “innovative pricing together with greater flexibility, simpler choices and better value”. The revised structure is part of the overhaul of the Virgin brand...
P&O Cruises to showcase its fleet and upcoming voyages via its iPad app...
P&O Cruises has developed an iPad brochure app for travel agents and consumers, offering them access to the cruise line’s latest brochure as well as a range of iPad exclusive features. The app will be made available from iTunes in...
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