“Positioning is a fundamental marketing concept, but far too many hotels don’t have one”...
IN-DEPTH: How can independent small and medium sized hotels differentiate their image and offerings today? By Ritesh Gupta Small luxury hotels pride themselves on taking excellent care of guests. That same care must be taken in all marketing messages to...
Americans accumulate $48 billion in rewards points and miles annually...
Report: With 662.3 million members, or 32 percent of total U.S. loyalty programme membership, Travel & Hospitality is again the second category in terms of loyalty enrollment, after Retail. Americans accumulate approximately $48 billion in rewards points and miles annually,...
Too many loyalty programmes are still designed for simple frills, simple thrills...
Despite a historic recession and corporate mergers of unprecedented scale, the loyalty-marketing industry delivered positive numbers last year. But the more substantial and critical work of revitalising membership engagement in programmes still lies ahead. Corporate executive teams and shareholders will...
GDS bookings fall in last quarter...
Recent research from EyeforTravel shows that in the last 3 months across nearly all the travel verticals the GDS’s are delivering less bookings. 24% of Hotels and 19% of airlines are reporting a decline from the GDS channel. Only the...
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