Tablets vs smartphones: Tablet users more likely to indulge in comparison shopping for airfares and hotel rates...
Tablets are the latest rage in the mobile computing world. But how many active travellers have one? And do their usage patterns differ from those associated with other forms of mobile connectivity? As per the findings of the 2011 Portrait...
Westin unveils $30m ad campaign ...
Westin Hotels & Resorts has unveiled its "For a Better You" ad campaign that uses artistic imagery to depict how the Westin brand experience is designed to help guests leave feeling better than when they arrived. The company says it...
Facebook matches organic search… almost...
“58% of the travel industry has reported a rise in traffic from Facebook nearly over taking organic search which 62% of the industry saw as delivering a growth in traffic over the last 3 months. Of course this is traffic,...
Business travel booking and revenues increase at near-record levels...
March provided a much needed silver lining to a troubled first quarter cloud, according to Pegasus Solutions. According to the company’s The Pegasus View March edition, although travel recovery in certain areas of the world has been stymied by recent...
Nixon decides against his association with Simonseeks: report...
Simon Nixon, founder of Moneysupermarket.com and Travelsupermarket.com, has reportedly decided to pull out of the UK-based online travel venture Simonseeks. Simonseeks launched in 2009. The site business is based on paying contributors and experts by sharing the revenue generated from...
Expedia’s TravelAds search ad programme reaches France, Germany and Italy...
Expedia Media Solutions, the advertising sales division of online travel company Expedia, has expanded its TravelAds search advertising programme to France, Germany and Italy. The programme, an automated search placement offering, has been available in the US, Canada and the...
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