Understanding emerging trends and opportunities in the online travel sector...
IN-DEPTH: Monica Sullivan, VP Advertising, Harrah’s Entertainment says mobile, social, search, and local are emerging as key areas of consumer transformation By Ritesh Gupta Travel brands are constantly looking for new ways to enable meaningful experiences with their target consumers....
First Choice, TripAdvisor sign partnership...
FirstChoice.co.uk has signed a deal to feature TripAdvisor’s user-generated content. Nathan Timmins, head of online marketing at Tui UK and Ireland, said the initiative is being taken to improve the online experience of its visitors and helping them in making...
Lonely Planet comes up with travel trivia game for iPhone, iPod touch and iPad...
Lonely Planet has created the Globe Tripper App, a travel trivia game for iPad, iPhone and iPod touch where players virtually navigate the world, test their knowledge and solve puzzles along the way. The app is the first game from...
US Department of State unveils iPhone App for travellers...
The US Department of State has released its new Smart Traveler app for US travellers going abroad. The app is compatible with iPhone, iPod touch, and iPad (requires iOS 4.0 or later). The app provides access to frequently updated official...
easyJet unveils ad campaign to promote easy Jet Flexi fare for all...
Publicis London has created an advertising campaign to promote the fact that easyJet’s Flexi fare is now available to everyone. Previously Flexi fares were only available through business booking channels. The campaign will run in national press, business press, travel...
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