“The actual correlation between social media and commerce is only just developing”...
Social networks and online tools are becoming more and more important for research before purchases are made for any product, including travel. Consumers are increasingly savvier so they go online to search for information and recommendations from friends, travellers themselves,...
Ancillary sales on mobile devices can instantaneously alter passengers’ travel experience...
Airline capability to effectively sell ancillary services through the mobile channel is over a year away, according to a new report. According to Amadeus’ report, The always-connected traveller: How mobile will transform the future of air travel, over the next...
Using paid search for optimising organic and social media efforts...
Running a paid search campaign can be a very effective strategy to optimise other channels such as your website and social media. Paid search campaigns offer new insights for other platforms; here’s how: 1. Converting Keywords Use Google AdWords Analytics...
Yahoo’s new mobile app to find other mobile apps...
Yahoo has worked on Yahoo AppSpot — a programme the company describes as a “fun, fast way to search and discover” mobile programmes for the iPhone and for Android-based devices. “Yahoo! AppSpot, a new mobile application, works like a flashlight...
Creating a single ecosystem for m-commerce helping advertisers, retailers and banks...
Everything Everywhere, Telefónica UK and Vodafone UK have chosen to jointly create a standalone m-commerce joint venture. The new entity, the first of its kind in the UK, will bring together the expertise and technology of the UK’s leading mobile...
“Wireless carriers should provide strong mobile payment safeguards”: report...
The transformation of the mobile phone into a mobile wallet is progressing at a rapid pace. Significantly, mobile payments could pose a financial risk when mistakes are made by merchants or if a phone is lost or stolen and used...
No comments:
Post a Comment