Ensuring consistent messaging and branding throughout the purchase decision process...
IN-DEPTH: Guests don’t distinguish when researching travel purchases online, so it makes sense to integrate messages and track across the online channels to be able to better understand how guests shop, according to Jo Hill, Director of Web & Interactive...
Working on a rate offering that captures “demand” to maximise the overall revenue...
IN-DEPTH: There is definitely a lot of value in accurately predicting demand at every price level for hotels, rather than simply assuming that the past will repeat itself, says Frederic Deschamps, Vice President Global Revenue Optimization, Carlson Hotels Worldwide. A...
Google Places removes third-party reviews...
Google has reportedly dropped excerpts of customer reviews from sites such as Yelp and TripAdvisor from Google Places. The search giant has made changes to the way its search engine displays information about local businesses. It is being pointed out...
A call for common treatment of card charges in Europe...
The UK-based Office of Fair Trading (OFT) recently put passenger travel companies on notice to change misleading debit and credit card surcharging practices or face enforcement action under consumer protection laws. Referring to the same, easyJet has stated that the...
Ryanair to let passengers track all flights within an 18-month period...
Ryanair has introduced a new free service, Flight Tracker, that allows passengers to retrieve future and historic bookings. The airline says its research has shown that over 50 percent of Ryanair’s passengers flew on its low fares at least four...
easyJet’s decision to target ‘travelling on business’ passengers pays off...
easyJet continues to make progress in implementing the strategy outlined last November as the airline’s revenue in the three months to June was up 23 percent on a year ago to £935m. easyJet launched a flexible fare on easyJet.com and...
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