How are “handpicked” travel deals impacting the interplay between marketing and e-commerce...
IN-DEPTH: Expedia’s Charlie Severn says Groupon Getaways with Expedia is arguably the least expensive way for hotels to reach a global audience. The value for hotels will be in establishing relationships with travellers once they do purchase a room. This...
What’s a top search rank worth?...
As Google is constantly working to improve its user interface, more changes are expected that will have significant impact on search behaviour. As SERPs continue to evolve, does a constant CTR behavioural pattern emerge? How many more organic visits can...
“Smartphones are changing how we do business in hospitality”...
A study has indicated that while hoteliers have not fully put poor economic conditions behind them in their planning, they continue to move budget dollars to the direct online channel and to important digital marketing initiatives that reach the hyper-interactive...
5 ways social media is helping airline customers in their summer getaways...
Tech savvy travellers are increasingly using social media to provide real-time feedback to carriers and share their experiences with others. Airlines, too, are engaging in real-time conversations with customers across Twitter and Facebook. As the summer travel season kicks into...
Why you need both search and social elements in your marketing?...
You’ve probably heard the expression, “Don’t put all your eggs in one basket.” This is especially true when it comes to using search engines and social media to market your small business. Your customers are using both, and the existing...
Airlines raise fares as ticket taxes lapse in the US: reports...
It is being reported that airlines “are tossing consumers aside and grabbing the benefit of lower federal taxes on travel tickets”. According to The AP, by Saturday night, nearly all the major U.S. airlines had raised fares to offset taxes...
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