Embracing both Onchannel and Onsite Social Media as a travel company...
Digital Visitor recommends both Onchannel and Onsite social media for optimisation of a social media strategy. The company believes that both should be considered because onchannel and onsite social media have two very different benefits – one is for driving...
Visitors strongly dislike the Facebook `Like’ button on travel sites: report...
How do visitors react to the presence of Facebook ‘Like’ button on travel sites? According to a new report on the user experience (UX) and usability similarities and differences of websites in the travel industry, the feedback has been “overwhelmingly...
Gapyear.com re-launches on improved technical platform...
Social network and travel advice expert gapyear.com has re-launched its website. The re-launch sees gapyear.com on a new technical platform with an enhanced social network. The re-launch has also seen the introduction of ‘Short Gap’ – a section dedicated to...
Yahoo!, Facebook to test the “Six Degrees Of Separation” theory...
Yahoo! and Facebook have taken an initiative to test an old social experiment. The Yahoo! Labs Small World Experiment is designed to test the hypothesis that anyone in the world can get a message to anyone else in just “six...
Thomas Cook and Co-Op merger gains final approval...
The Thomas Cook Group, The Co-operative Group and the Midlands Cooperative have shared that the Competition Commission has cleared their merger to create the UK’s largest multi-channel travel retailer. Thomas Cook said the merger would save the company £35m a...
Taking customer service online to the next level as an OTA...
Online travel agency Vayama is focussing on adding a new dimension to customer service online, as it attempts to make the post-purchase experience as easy as the pre-purchase one. The company says its aim is to provide speedy customer care...
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