53pc willing to share location for relevant content and promotions: report...
A report has indicated that 53 percent of the on-the-go U.S. audience are willing to share their location to receive more relevant content. According to JiWire’s Mobile Audience Insights Report, 52 percent expect to use their mobile device more for...
Why is SEM an important component of the hotelier’s direct online channel strategy ...
Paid search marketing continues to function as a critical direct online channel tool to combat the OTAs, making it essential that hoteliers understand how sophisticated search marketing technology can optimise campaign performance, increase ROIs, boost conversions and revenues, and ultimately...
Travel managers find it difficult to track ancillary fees: survey...
Corporate travel managers are still grappling with the best way to tackle airline ancillary fees from a tracking and policy perspective, as well as the ongoing effects on supplier relationships, according to AirPlus’ latest survey of corporate travel buyers. The...
Concur’s mobile app to deliver in-policy air travel booking capabilities...
Concur, a provider of integrated travel and expense management solutions, is to release the first native mobile air booking experience for business travellers. The company says the ability to book an entire business trip, from air and rail to hotel...
Paralysis By Analysis: data overload and what revenue managers can do about it...
Too much data analysis and not enough decision making can cause the very real problem of paralysis by analysis: a poisonous situation that creates slow decision-making—or brings it to a halt—due to redundant analytical processes and sheer data overload. I...
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