Budgeting and planning for mobile marketing spend...
IN-DEPTH: There is a clear correlation between marketing budget and mobile investment at the moment, according to EyeforTravel’s Travel Distribution & Marketing Barometer report. By Ritesh Gupta Several recent forecasts have indicated that digital engagement tactics are shifting to include...
Brands miss 70pc of local consumer content: study...
A study has that found consumer brands with brick & mortar locations missed more than 70 percent of local customer feedback. This “local blind spot” is the direct result of the exploding consumer adoption of mobile, social, and location-based services,...
AA and American Express Global Business Travel “reach understanding”...
American Airlines (AA) and American Express Global Business Travel, a division of American Express Travel Related Services Company, have agreed in principle to explore a long-term arrangement for the benefit of their corporate clients. Under this arrangement, American Express Global...
Virgin Atlantic unveils `Up In The Air Sweepstakes’ campaign...
iQapps, the developer of the Trip Journal travel app, and Virgin Atlantic have launched a new marketing campaign to promote the recently launched Trip Journal Virgin Atlantic Edition. The new campaign, titled Up In The Air Sweepstakes, will run for...
Hospitality sector websites should improve responsiveness: study...
Even as the hospitality industry is seeing renewed enthusiasm to travel, the companies in the sector should improve website responsiveness in order to maximise travel purchases, according to a report. According to iPerceptions’ Hospitality and Tourism Industry Report for Q2...
GBTA believes Lufthansa credit card fee adds to confusion...
Global Business Travel Association (GBTA) has stated that the move by Lufthansa to introduce credit card charges for bookings made through the GDS in key European markets will add further confusion and damage relations with buyers because of increased cost...
No comments:
Post a Comment