Evaluating how to direct resources to gain maximum RoI from mobile marketing campaigns...
IN-DEPTH: Mobile is a fast evolving channel and therefore one of the major challenges is deciding where to direct resources to achieve maximum RoI, says Per Voegerl, Commercial Director at Sixt By Ritesh Gupta Mobile, social, search, and local are...
US Airways to offer vacation packages on its website...
US Airways has strengthened its online offerings as the airline is now letting customers book entire vacation packages on its website, usairways.com. The airline says passengers can now plan their vacation in fewer clicks by booking their airline tickets, hotel...
Understanding which airlines are putting social media tools to good use...
Flight search and comparison site Cheapflights.co.uk has worked on a table featuring top airlines, outlining who offers what in its latest tips page on Airline eServices. Considering that social media is the hottest form of communication for gaining quick, immediate...
Google buys daily deals aggregator The Dealmap...
Google has acquired Menlo Park, California-based The Dealmap, a company that aggregates local deals. Financial terms of the transaction were not disclosed. The Dealmap focuses on cutting through the maze of paper coupons, e-mail newsletters and newspaper ads to help...
Matthew Crummack to lead lastminute.com group...
Online travel and leisure retailer lastminute.com group president Ed Kamm has chosen to step down. Travelocity Global shared that Matthew Crummack has been appointed as president of lastminute.com group. Previously, he was Senior Vice President of Lodging at Expedia, instrumental...
Booking system adds Groupon and LivingSocial Support...
Online booking and scheduling system WebReserv has released a new version of its commission-free booking offering for small businesses. The new version includes full support for Groupon, LivingSocial and similar deal sites. “Businesses get completely overwhelmed when they use Groupon...
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