Relying on advocacy and online video to showcase inspiring destination content...
Tourism Australia has launched a new campaign, 30 days in Oz, targeting young travellers in the UK. The initiative, consisting of 30 one-minute online videos, attempts to capitalise on the combination of advocacy and online video in order to showcase...
Hilton Anaheim to host event for social media influencers...
The Hilton Anaheim hotel, located in the heart of California’s famous Orange County, is hosting an event for social media influencers. The hotel is going to encourage these guests to use their accounts with Twitter to share up to 140...
Should we treat Search and brand engagement signals in the same way?...
An analysis by Efficient Frontier has recommended that as CMOs look to maximise the RoI of their social media efforts, they must revisit all their assumptions. They must plan their marketing campaigns holistically considering all the cross-channel effects. Analysis by...
Holiday Inn launches `Stay Social’ sweepstakes...
Holiday Inn Hotels is asking consumers across the US to share their favourite travel stories on its Holiday Inn Facebook page. The company says it has launched its Stay Social initiative considering the importance of personal connections and the value...
Emirates, MasterCard to host 7-8 flash sales till December...
Emirates Airline and global payments company MasterCard are to host 7-8 flash sales from August till December 2011. MasterCard cardholders in India can avail of this promotional offer by booking their tickets in the two-day booking window during the flash...
Combining social media and websites to drive fans and conversions...
A challenge hoteliers experience is how to effectively connect a website with a Facebook page. Here are some ideas and a case study that shows how to cross promote and increase ROI. From March – June 2011, a hotel experienced...
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