Making the most of external data to accurately predict demand in the travel sector...
IN-DEPTH: No part of the travel industry can be viewed in isolation, and understanding the factors which affect the industry as a whole will give you a greater understanding of your specific industry, says James Murray, Marketing Research Analyst, Experian...
Google unveils Flights Search offering...
Google has unveiled its new Flights Search offering, a product that combines ITA’s expertise with Google’s technology. When users search for flight information on Google they will see a “Flights” link in the left-hand panel. This link leads to the...
ibis becomes a mega brand with three brands...
Accor has unveiled its economy brand “dynamization” strategy. The French hotel group has chosen to revolutionise its economy brand portfolio around the ibis brand. The company shared the portfolio will consist of: ibis, which remains ibis, all seasons, which will...
Historvius offers historic sites, tours and hotels on one interactive map...
History travel website Historvius.com says it is using interactive mapping in a unique integration of Expedia and Viator content. According to the site, which maps historic sites around the world, the move allows users to find and shortlist tours and...
Finalising decisive factors that hoteliers should target for 2012 digital marketing budgets...
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalising your budget for next year,this is the perfect time...
What are the five essentials global hoteliers should demand from IT providers?...
Technology is changing – particularly in the hospitality sector. Guests demand greater online interaction and more tailored offers. Shareholders want greater cost savings to drive profitability following the sluggish performance of the hotel sector in the last two years. Hotel...
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