10/10/2011

News Update - October 10, 2011

Source: m-travel.com...

“There needs to be a distinction between retail and travel flash sales”...
The social commerce movement fills a gap in travel discovery and buying. The proponents of this concept highlight that it champions evocative travel stories and pairs these stories with transactional “buy” buttons like never before. And then there are those...

How Meliá Hotels International multiplied its mobile transactions by 12...
Google has shared how Meliá Hotels International multiplied its mobile transactions after launching a website optimised for mobile devices. After the launch of its site, the hotel chain, which is the first Spanish hotel chain to offer this service, observed...

Discovering if it’s cheaper to drive or fly on vacation...
C2G (Cost To Go), a company focused on helping consumers quickly determine the cost of going places, has launched its Cost2Drive iPhone App. The new offering helps users determine the cost of driving and compare it to the cost of...

Google introduces AdWords Mobile Call Tracking...
Google has introduced a new conversion tracking metric for AdWords. All AdWords accounts will now have the ability to report calls placed from mobile pages. Google highlighted that two of the most common ways to get mobile customers to call...

“We should all be as worried as Willie Walsh about APD”...
ABTA’s head of public affairs Luke Pollard has highlighted renewed concerns around Air Passenger Duty (APD). “It’s the season for political leaders to address their party faithful,” said Pollard. “…the CEO of (one of) the world’s largest airline carriers –...

Carrentals.co.uk launches new app for UK iPhone users...
Car hire price comparison website Carrentals.co.uk has launched a new app for UK iPhone users, enabling customers to compare prices and availability from up to 50 suppliers in over 15,000 locations worldwide. The company has designed the app to make...

High street travel agents prove most popular amongst women and Internet generation: Survey...
Over half of consumers, 53 percent, who have taken a foreign holiday in the last 12 months booked through a travel agent or tour operator, according to the 2011 ABTA Consumer Trends survey. The survey indicated that high street travel...

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