Implementing a direct channel management strategy that wins consumers’ confidence...
IN-DEPTH: One of the best things hotels can do to better manage their distribution costs is just to fully understand what all of the costs are in the first place and what levers they can pull to drive the right...
American Airlines promises lowest price guarantee for its vacation packages...
American Airlines has launched the “What’s The Deal?” online booking promotion in order to highlight the extension of its lowest price guarantee. The airline’s lowest price guarantee now extends to online bookings for flights, rental cars, hotels, cruises, activities and...
Pros and Cons of Deal Sites...
You have probably read countless blogs, attended numerous conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what’s the bottom line – what’s the deal?...
98 billion mobile applications will be downloaded in 2015: report...
A report has indicated that the number of mobile application downloads worldwide will grow at a compound annual growth rate of 56.6 percent between 2010 and 2015 to reach 98 billion at the end of the period. According to a...
“We are now entering the era of the mobile-centric passenger”...
The number of smartphones carried by airline passengers has doubled over the last year making them an important tool for travellers wishing to check-in remotely, access flight information on the go, or use an emerging range of flight-related applications, according...
Three Great Ideas for Twitter Social Media Promotions...
One of the greatest features of Twitter is that anyone can interact with anyone else on the platform without having to Like, follow, or even ask for permission. This low barrier to entry makes Twitter an ideal platform for social...
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