Gaining investor community’s support as a travel start-up...
IN-DEPTH: TrustYou, which recently announced its $5 million Series A round, “sees the hospitality and travel sector as one of the sectors in which, historically, there has not been much innovation”. From the end user perspective as well as from...
Making the most of personalised email marketing programmes...
IN-DEPTH: Email is the glue that holds other marketing channels and tactics together, especially for travel marketing, says Dwight Sholes, Principal, Sholes. By Ritesh Gupta Email is described as one of the most engaging communication platforms that has ever existed....
HotelClub re-launches its site, offers up to 7% back on every booking...
HotelClub.com has introduced new site features and functionality – including improved search results, map view, virtual tours and a streamlined booking process. The new offering also features a more generous Member Rewards loyalty programme. Members now receive up to seven...
Study shows link between online brand metrics and offline sales...
Advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off, according to a recent study by Nielsen. The company referring to its new report, Beyond Clicks and...
All Apps need to have a clear purpose and should not be seen as a ‘nice-to-have’ feature...
A new study has highlighted several key features that App developers and companies need to take into account when creating an App, including being easy to use, intuitive and simple to navigate. It is essential that all Apps have a...
CarTrawler’s car rental iPhone app source code released...
CarTrawler has released the source code to its car rental app for the iPhone. Through this initiative, the company is offering travel businesses a way to customise the app and re-release it as their own product on the App Store....
Why Hoteliers Should Avoid Last Minute Sales...
Last-minute sales in travel are not a new phenomenon. There have been many attempts to find a way to dispose of these empty airline seats, idle rental cars, and empty hotel rooms at any cost. Theoretically it makes economic sense:...
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