“Travel providers need to be cautious in serving up accurate and personalised data”...
IN-DEPTH: In an increasingly traveller-initiated booking industry, transparency and personalisation is a positive way to approach the booking process, says Brett Henry, VP, Marketing, Abacus International. By Ritesh Gupta, in Mumbai Travellers have a growing number of online resources and...
Assessing the mobile behaviour of a traveller in India...
IN-DEPTH: Consumers want to be constantly connected to all the parties in their “virtual” and “physical” world. They want to be able to look up any information on the go, be informed by the various travel service providers, keep in...
“Pre-ticked" boxes on shopping websites to be banned in EU states...
It has been decided that “pre-ticked” boxes on shopping websites will be banned in European Union states as per the new EU Consumer Rights Directive that has been formally adopted. The new legislation will strengthen consumers’ rights in all 27...
Video Marketing Agenda for SEO...
In order to have a successful SEO campaign, you first need to have quality content to optimise. Content doesn’t necessarily need to be text-based. Videos can help your SEO efforts too. In fact, videos are great because in some cases...
Mobile users have mixed feelings about location-based coupons: survey...
A recent mobile survey has indicated that most mobile users think location-based coupons are convenient and useful, but the majority would prefer to receive a coupon on a mobile device via email. Almost half of Mobile Users also have privacy...
CMOs struggling to prove the return on marketing investments: study...
Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands, according to a new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries. The majority of the world’s top...
New Facebook changes explained. How will they affect your marketing?...
At the recent f8 conference, Mark Zuckerberg and his team announced some pretty big changes. Here’s a brief overview of these; 1. You will see a Timeline of ALL your activity on Facebook. On your profile page, you will see...
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