21/10/2011

News Update - October 21, 2011

Source: m-travel.com...

Figuring out ways to capitalise on data mining for actionable business intelligence...
IN-DEPTH: The industry is still at an early point in the development and accessibility of data sources, and understanding how to turn that quickly into actionable business intelligence, according to Tom Coulthurst, Sabre Hospitality Solutions’ Director of Product Marketing By...

Are Facebook and Travel a Good Match?...
Analysis: Travel brands have a long way to go to realise Facebook’s full potential and so far there’s no clear winner, according to Compete. Facebook recently announced major but controversial changes aimed at increasing stickiness to maximise ad revenues. Effects...

TUI Travel appoints Johan Lundgren as its deputy chief executive...
Johan Lundgren is taking up the newly created position of deputy chief executive, TUI Travel with immediate effect. Lundgren is currently managing director of TUI Travel’s Northern Region within its Mainstream Sector and a PLC Board Director. Responsibility Following Lundgren’s...

Virgin America appoints Luanne Calvert as its VP of marketing...
California-based Virgin America has appointed Luanne Calvert as its vice president of marketing. Calvert comes in place of Porter Gale who departed the company earlier in 2011 to pursue other opportunities. Calvert will lead the airline’s Brand and Online Marketing,...

Travelport and Hilton Worldwide sign agreement...
Travelport and Hilton Worldwide have signed a long-term full content and technology services agreement. The agreement includes the distribution of full availability, rates, rules and property information from Hilton Worldwide and its global brands, representing 3,750 properties and 615,000 rooms...

SilverRail works on multi-country cross-operator rail ticketing...
SilverRail has taken a major step towards an integrated global rail search and booking system, bringing together additional European and North American rail operators. The company shared that its rail search and ticketing platform SilverCore has integrated multiple rail connections...

STR names newBrandAnalytics as its social media BI partner...
STR has named newBrandAnalytics as its social media analytics partner. The companies are to launch a joint venture targeting the hospitality industry. It will integrate newBrandAnaltyics’ flagship product Social Guest Satisfaction and revenue performance. Amanda Hite, president of STR, said,...

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