Bazaarvoice to power reviews on Starwood’s websites...
Recognising that in the digital information age travellers research hotels differently, Starwood Hotels & Resorts Worldwide has chosen to allow its guests to contribute ratings and reviews directly on its hotel websites. Starwood’s ratings and reviews are being powered by...
JetBlue Getaways introduces ‘Concierge on Call’ programme...
JetBlue Getaways has introduced its complimentary concierge programme, ‘Concierge on Call’, in partnership with Mondial Assistance USA. The service will offer round-the-clock complimentary JetBlue Concierge services to all customers purchasing a Getaways vacation package at www.jetblue.com/vacations. This new Concierge benefit...
US mobile social media audience grows 37 percent in 12 months...
A study on mobile social media usage has indicated that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. comScore’s study also provided new...
isango! forays into theatre break business...
Travel experiences specialist isango! recently launched a new theatre break business: Just London Theatre Breaks. The new show-and-hotel package website, justlondontheatrebreaks.com, takes the isango! offering beyond just stand alone activities, towards a more holistic experiential package, stated the company. It...
JetBlue Getaways, Google Offers offer vacation package deals...
JetBlue Getaways recently became the first vacation programme to partner with Google Offers. For only $30, customers were offered a $300 discount towards any vacation package of three or more nights for a minimum of two people if booked by...
Is Cruise Set to Ride the Mobile Wave?...
With Apple 4s sales off to a strong start in the wake of the Steve Jobs era, use of mobile will only grow. The travel industry, like every other, needs to understand how mobile use can best drive interest and...
“Social marketing success demands planning, time, persistence and control”...
If you own or manage a hotel or resort and you have not accepted the importance of social media marketing as an integral part of your marketing strategy, it’s time you do. Social media marketing is not tomorrow, it is...
Web analytics is the most valued information source if you are creating travel products...
The data and information the travel industry is using to create new travel products is changing fast. In a recent survey for the Product development in Travel Report it was found that a whole range of new data sources were...
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