26/10/2011

News Update - October 26, 2011

Source: m-travel.com...

Giving intermediaries an option to distribute travel products seamlessly through mobile channel...
Scale in the world of technology still matters. A small or medium sized hotel might want to think carefully about spending money developing and maintaining multiple versions of its own apps in multiple languages versus simply working with an OTA...

iPad and Tablet users click on more search ads: study...
A report has indicated that iPad and other tablet users tend to click on paid search ads at a higher rate than desktop or smartphone users. According to Marin Software’s Paid Search Quarterly Benchmarking Report, compared to desktops, paid search...

SAS launches site to spotlight inspiring travel destinations and offers...
Scandinavian Airlines has launched a site that allows users to create and share their “Imaginary Trip to Norway”. The campaign site, www.MyNorwayTrip.com, is a joint effort with Innovation Norway Americas. The airline highlighted that Norway is a somewhat unknown winter...

Integrating Google Calendar events and meetings into search results...
Travel search site Hipmunk has launched the ability for users to integrate their Google Calendar events and meetings into both flight and hotel search results. Hipmunk will now show users any meetings that conflict with a flight search result, and...

How to Generate Leads with Social Media...
You don’t have to use social media to generate leads for business, but why wouldn’t you? With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers very likely...

Should Your Hotel Be Using FourSquare: A Look at the Numbers...
In the last couple of months, Milestone Internet Marketing’s social media team has noticed more and more clients asking about FourSquare. A lot of these requests are probably spurred by the recent Foursquare announcement in August allowing businesses to have...

Assessing the current state of corporate travel budgets and plans...
As the economy continues to loom uncertain, corporate travel managers are poised to take action to rein in costs if necessary, according to a study. AirPlus, which surveyed 152 corporate travel managers at the beginning of September about the state...

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